New
Bus Stop Shelter Ad Campaign About Pet Waste
January 10, 2003
The
City of North Las Vegas kicks-off a new bus stop shelter ad
campaign that focuses on the proper disposal of pet waste. Pet
waste is one of the biggest contributors to urban runoff pollution
through every day activities.
The
ad campaign was funded by a grant from the Clark County Regional Flood
Control District
for public outreach about storm water quality. They chose to
focus on proper disposal of pet waste as a reinforcement of
the public service announcements. They produced 25 bus stop
shelter posters that were in place from September through December
2002 (four months). The size of the posters was 4 feet by 6
feet. Total cost of artwork, production and placement was $8,000.
A similar version of this message was also distributed to North
Las Vegas residents via utility bills one month prior to the
bus stop shelter posters being put in place.
One
of the biggest contributors to urban runoff pollution is through
every day activities. One area where we see this is in the improper
disposal of pet waste. Often times when people walk their pets,
they do not clean up their pet's waste. This can be a problem
for a few reasons: Pet waste carries with it numerous bacteria
such as the potentially harmful E-coli bacteria. This bacteria,
through fecal matter, often makes its way into the storm drain,
which ultimately makes its way into Lake Mead via the Las Vegas
Wash.
There
are very easy solutions to this problem:
- Take
a plastic bag with you to the park - when your loved one
is "done", put the waste into the plastic bag
and dispose of it in a trash receptacle.
- Many
parks throughout the Valley provide bags, look for the stands.
- Pick
up a "pooper scooper" from the Clark County Regional
Flood Control District or the Las Vegas Valley Stormwater
Quality Management Committee at various public events.
- Regularly
pick up pet waste in your yard to prevent waste from making
its way to the gutter and storm drains
